What to expect at the Mashable Media Summit

Mashable Media Summit will be Dec. 5, 2014.

Due to popular demand, the Mashable Media Summit is back and only a few weeks away. Media Summit is a one-day conference on Dec. 5 that explores how technology is transforming media, and a lot has changed since our last Summit in 2012.

This year we’re focusing on the evolution of storytelling through the introduction of new digital tools. From new modes of social media to innovations like wearable tech and virtual reality, speakers at the Media Summit will touch on a wide variety of topics.

Media has come a long way in two years. At the 2012 Summit, hot topics included introductory discussions about big data, enriching television with social media and using Twitter for focus groups. This year, we’ll focus on how emerging technology is enhancing storytelling and how to tell a more compelling brand story.

Early bird ticket sales end on Nov. 7, so purchase tickets soon! Speaker announcements will begin next week. To get an idea of previous speakers, visit the Media Summit website.

If you’re looking to be inspired with the latest digital tools, or looking for practical takeaways about how to tell a better brand story, the Media Summit won’t disappoint. We hope to see you there.

Sell Tickets through Eventbrite

Read more: http://mashable.com/2014/10/30/mashable-media-summit/

What to expect at the Mashable Media Summit

App Identifies Political TV Ad, Tells You Who Paid for It

Similar to music identification apps that can listen and identify a song’s name, a new piece of mobile software called Ad Hawk lets you know who is really behind a particular political ad you see on television.

What’s more, it drills down into the leanings and financials of the group. The app requires about 30 seconds to identify an ad, so in most cases that’ll mean using your DVR to rewind — unless you’re really quick.

Once it has figured out the ad, it’ll tell you what group paid for it. You are then able to view details on the investors, including how much money they have, how much they’ve spent so far in this election, what percentage of their ads have been positive of negative, and which political party their ads support.

Available for free download, Ad Hawk is a product of the Sunlight Foundation, a non-profit organization. It will be updated on a daily basis as new ads hit the airwaves. It uses location services to help the foundation build a map of where certain ads are running across the country. However you can able to disable this feature if you’re worried about it intruding on your privacy or draining your battery life.

This article originally published at Tecca
here

Read more: http://mashable.com/2012/08/24/ad-hawk/

App Identifies Political TV Ad, Tells You Who Paid for It